To deliver results that match our clients’ ambition
We understand that our work is only as valuable as the results it brings for our clients, and enjoy the challenge this brings.
That’s why we put our clients’ objectives at the heart of everything we do and even designate 10% of our fees to the performance of our work over a sustained period.
Our commitment to marketing results is what unites our people and informs the selection of our teams. Each person is chosen from our global community of the world’s finest marketing talent based on their specific suitability for the client brief.
Marketing is increasingly being proven to be an investment into company growth, and not simply a cost.
Jim Stengel recently developed a list of the world’s 50 fastest growing brands which built the deepest relationships with customers and achieved the greatest financial growth from 2001-2011.
Working with Millward Brown with 10 years of empirical research involving 50,000 brands, the study established a cause and effect relationship between a brand’s ability to serve a higher purpose and its financial performance. This research is central to the way we build brands and why our work for clients achieves tangible business results.